Monday, June 30, 2014

Socialization as Cultural Communication

In the last byte, we looked at the outcomes of socialization. In today's byte, we look at Socialization as cultural communication.

It could be interesting to note that socialization is definitely a powerful cultural communication tool, but it needs to be understood well: The transmission of information about cultural artifacts is relatively easy, the transmission of values is more difficult. But it is the communication of organizational assumption that is most difficult. 

The source of this problem is possibly that members of the organization themselves may not be consciously aware of the assumptions and therefore difficult to communicate.

Socialization serves one primary purpose amongst others - the transmission of core values to new members of the organization. Interaction with role-models, training that newcomers receive, behavior with respect to rewards and punishment etc are all means by which the newcomers are exposed to these values. 

If newcomers are expected to adopt the values of an organization, it is essential that the message reflect the underlying values of the organization. Both the individuals and organizations should ensure that certain actions are taken for the success of socialization processes.

No comments:

Post a Comment